Obvious State is a multidisciplinary creative studio founded in 2011 by husband and wife team Nichole and Evan Robertson. In addition to our own projects, we work with clients within the areas of art, publishing, e-commerce and culture. 

We make literary art for discerning readers, critical thinkers, and armchair philosophers. Our work is available here in our shop and in bookstores and boutiques across the globe.

All of our prints, books and goods are made in the USA on premium, sustainable materials.

Metropolitan Museum of Art
Penguin Random House
Chronicle Books
Amala Beauty
Doubleday
Andrews McMeel
Language Department
Disney's Frozen on Broadway
University of Manchester
Genius (The Movie)
True West London
Juniper Books
Gibbs Smith
Bear Ceuse

Nichole has 20 years experience as freelance Copywriter and Creative Director. In addition to her work at Obvious State, she works with advertising agencies, brands and magazines including Amala Beauty, Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder, Prescriptives, Bumble and Bumble, Esprit, Real Simple and more. Nichole is also  author of five books: Paris in Color, Paris in Love, The Paris Journal, New York in Color, and Literary Paris.

We do our best to consider the environmental impact of our goods and supply chain. Therefore, we only work with partners who share our concern for the environment, and use sustainable methods and materials. All of our goods are made in the USA. 

ART PRINTS 
All of our art prints are made with Mohawk Superfine paper which is sustainably milled in New York. Mohawk sources pulp from sustainable forests, uses recycled fiber, conserves water, and harnesses wind power for their energy. The result is a lush, elegant, fine art paper that’s unmatched.

NOTEBOOKS 
Our pocket notebooks are printed in Portland, Oregon using vegetable-based inks and 100% recycled paper (a portion of which is from recycled books). Our partner plants a tree for every order in partnership with The National Forest Foundation. 

BOOKS & PAPER GOODS 
All of our books, paper goods and collateral cards are printed in Van Nuys, CA  on uncoated, FSC certified, sustainable paper made with 10% recycled content. Our print partner uses soy and vegetable-based inks.