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ABOUT US

In Pursuit of Wisdom & Beauty

Obvious State is an independent press and gift company co-founded by husband and wife team Nichole and Evan Robertson in 2011.

Our work is inspired by beautiful language that has stood the test of time, witty insights that strike a chord, poetry that stretches the imagination, and philosophy that prompts critical thinking.

We aim to deliver moments of wisdom and beauty through tangible, artful objects that spark reflection and joy.

FOUNDER-LED

Our Story

Obvious State began, quite literally, with bare walls. When we moved back to the U.S. from Paris fifteen years ago, we searched for literary artwork to hang in our home but found nothing that captured the spirit of the books we loved. So we decided to make our own. 

We shared the first three illustrations Evan made on our blog, and to our surprise, readers immediately asked where they could buy them. That early enthusiasm sparked what would become Obvious State — first a two-person Etsy shop in 2011, and now a thriving independent press that has published 14 books, more than 150 original art prints, and a curated collection of literary gifts.

Evan Robertson’s bold, graphic art, elegant typography, and distinctive color palette remain at the heart of what we do. Over the years, our work has found its way into bookstores, museums, and libraries around the world, and we’ve been honored to collaborate with partners, such as Penguin Random House, Chronicle Books, Doubleday, Gibbs Smith, Andrews McMeel, Barnes & Noble, The Strand, Chapters Indigo, Powell’s, The Metropolitan Museum of Art, The Getty, The American Writers Museum, The Emily Dickinson Museum and The Library of Congress.

What began as a personal creative experiment for two English majors and lifelong book lovers has grown into a celebration of the timeless dialogue between art and literature. 

Our studio is located in Bucks County, Pennsylvania, where we live with our two sons and two exceedingly spoiled cats.

Publishing Collaborations

We've partnered with leading publishers on standout projects—like a 100-postcard set for Penguin Random House, custom book jackets for Juniper Books, Parlor Games for Gibbs Smith, and Nichole's bestselling Paris Photography books with Chronicle Books.

VIEW COLLABORATIONS
GET IN TOUCH

Contact Us

Want to work together?
Have a cool project in mind?
Have a question about a print shop order?
Want to extol the virtues of enlightenment era philosophy?

We'd love to hear from you.

If you are a retailer and want to inquire about carrying our products, please visit our wholesale page.

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