Obvious State

My Account

About Us

WORDS, READ IN SUFFICIENT QUANTITIES, MAY PRODUCE ALL THE EFFECTS OF DRUNKENNESS.

(Yeah, we totally just paraphrased Oscar Wilde there. But you knew that, right?)

We like complex thoughts expressed simply. We think well-crafted sentences are intoxicating. We like when provocative ideas lead to playful banter (foreplay, if you’re lucky). Given that you’ve found your way here, we’d be willing to bet that you’re on the same page.

Welcome.

Obvious State was co-founded in 2011 by Evan and Nichole Robertson. What began as a small project that used snippets of text as a springboard for an original illustration quickly grew into a creative studio renowned for its wordplay and witty design.

All of our products are proudly crafted in the United States with the highest quality materials and papers. Our collections are available in our shop and through our retail and publishing partners worldwide.

Note: Looking for our Paris work? All Paris Photography and prints have been moved to The Paris Print Shop. View our work with Chronicle Books here.

EVAN ROBERTSON

Co-Founder + Product Development Director

Two truths and a lie:

I once played lead guitar at a gig with Paul Newman on the drums.

My most successful first date began at a dive bar and ended at a notary public.

I once scored a corner office in a prestigious consulting firm because of my pleasant speaking voice.
 

NICHOLE ROBERTSON

Co-Founder + Creative Director

Two truths and a lie:

I wrote a weekly beauty and fashion column for Bravo TV despite having a closet full of basic tees and worn Converse.

I agreed to a second date with a guy due to our shared love of The Importance of Being Earnest and Tomb Raider.

I was once detained and questioned by French customs officers for having thirty bars of butter in my suitcase.

OBVIOUS STATE | 175 VARICK STREET | NEW YORK, NY 10014

Contact us

Sign up for news and special offers