Obvious State

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About Us

WE PLAY WITH WORDS. 

Obvious State is a New York-based design studio inspired by language and literature. Our first set of designs (now our Bibliophilia collection) began as a passion project that used snippets of underlined text in our favorite books as a starting point for new illustrations. We hope to rekindle interest in beautiful language, to help others discover or rediscover great ideas, and to start conversations that lead to new great ideas. 

Obvious State was co-founded in 2011 by Evan and Nichole Robertson. All of our products are proudly crafted in the United States with the highest quality materials and papers. Our collections are available here in our shop and through our retail and publishing partners worldwide. 

Publishing Partners

Chronicle Books
Penguin Random House/Potter Style

EVAN ROBERTSONCo-Founder

Two truths and a lie:
I once played lead guitar at a gig with Paul Newman on the drums. My most successful first date began at a dive bar and ended at a notary public. I once scored a corner office in a prestigious consulting firm because of my pleasant speaking voice.

 

NICHOLE ROBERTSONCo-Founder

Two truths and a lie:
I wrote a weekly beauty and fashion column for Bravo TV despite having a closet full of basic tees and worn Converse. I agreed to a second date with a guy due to our shared love of The Importance of Being Earnest and Tomb Raider. I was once detained and questioned by French customs officers for having thirty bars of butter in my suitcase.

OBVIOUS STATE | 175 VARICK STREET | NEW YORK, NY 10014

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