About Us

Obvious State is a multi-disciplinary creative studio and indie press. Our books, art prints and paper goods are available in our shops and through our retail and publishing partners worldwide. We’re based in the NYC metro area and have a studio in Paris.

We have a cross-disciplinary approach to our projects, because we enjoy working in different mediums and don’t enjoy rules. In short: We make things we like but can’t find, and hope other people find them and like them too.




Nichole Robertson
Creative Principal, Writer, Photographer

Prior to co-founding Obvious State, she spent 10 years as a New York-based freelance writer and Creative Director working with advertising agencies, magazines and brands, including Tribal DDB, Aveeno, Reebok, Kiehls, Estee Lauder, Bumble and Bumble, Bravo TV and Real Simple. In 2009 she moved to Paris, rekindled her love of photography and began work on The Paris Color Project, which later became a series of prints, paper goods and a bestselling book, Paris in Color. Her latest project, The Paris Journal, combines her love of photography and writing.




Evan Robertson
Creative Principal, Writer, Illustrator

Evan studied writing, literature and classical theatre at Yale University and The Juilliard School. He believes that a great story dictates the right medium, not the other way around, therefore much of his work is cross-disciplinary. He spent five years acting in New York, where he won the Actors’ Equity award for best performance in a classic play. From 2000-2010, he was the lead guitarist in The Petersons – a hybrid theatre group/rock band that combined fictional narrative with live music. In 2010, he received wide recognition for his series of literature-inspired designs that combined snippets of text with minimalist illustrations. The Paris Journal marks his return to writing, but true to form marries two disciplines: fiction and the photography.