"Lord, what fools these mortals be!" - William Shakespeare
This line belongs to Puck in A Midsummer Night’s Dream.
One of Shakespeare's most popular troublemakers, Puck lures unsuspecting characters into the woods by imitating the voices of their lovers. Spells are cast, chaos ensues, and none of the characters are ever aware they are being toyed with.
We spent some time brainstorming the things that make fools of us all, and boy was that a long list. But ultimately nothing can compete with the allure of our glowing screens. What a farce it is to stare at our phones, caress the glass, and mistake it for good company.
Puck was able to trick a lover or two, but even he would marvel at technology's ability to make mischief at scale.
In this illustration, windows reveal two isolated figures trapped in tiny, glowing rectangles, all comprised of isolated smart phones. The ground level phones invite you to enter the complex where humans check in but they don’t check out.