About Us

Obvious State

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For word lovers, by word lovers

Obvious State is a New York City-based creative studio co-founded by Evan and Nichole Robertson. We’re word lovers who make things for word lovers. We’re inspired by provocative language and literature, and use our favorite passages as a springboard for original designs.

All of our products are meticulously crafted in the United States and printed on the finest papers and materials. After all, beautiful language deserves beautiful treatment.

"We have now sunk to a depth at which the restatement of the obvious is the first duty of intelligent men." - Orwell

In the age of clickbait, infotainment and overstimulation, slow thought has become a luxury. We hope our work inspires people to savor words and revisit big books and big ideas.

Evan Robertson

Co-owner, Illustrator, Closet Barista

Two truths and a lie:
I once played lead guitar at a gig with Paul Newman on the drums. My most successful first date began at a dive bar and ended at a notary public. I once scored a corner office in a prestigious consulting firm because of my pleasant speaking voice.

Nichole Robertson

Co-owner, Creative Director, Eater of Cake

Two truths and a lie:
I wrote a weekly beauty and fashion column for Bravo TV despite having a closet full of basic tees and worn Converse. I agreed to a second date with a guy due to our shared love of The Importance of Being Earnest and Tomb Raider. I was once detained and questioned by French customs officers for having thirty bars of butter in my suitcase.



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