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About Us

Obvious State is a multidisciplinary creative studio founded in 2011 by husband and wife team Nichole and Evan Robertson. In addition to our own projects, we work with clients within the areas of art, publishing, commerce and culture. 


Clients & Collaborators

Metropolitan Museum of Art
Penguin Random House
Chronicle Books
Amala Beauty
Andrews McMeel
Language Department
Disney's Frozen on Broadway
University of Manchester
Genius (The Movie)
True West London
Juniper Books
Gibbs Smith
Bear Ceuse


Evan Robertson

Evan is an award-winning illustrator and designer with over fifteen years of experience. He has worked with publishers (Penguin Random House, Doubleday, Gibbs Smith, Andrews McMeel, Juniper), bookstores (Barnes & Noble, Chapters Indigo, The Strand, Blackwell’s, Waterstones, Powell’s, Shakespeare & Co.), museums (The Metropolitan, Getty, Museum of Contemporary Art, Gardner, Michener, American Writers Museum), theaters (Vaudeville Theatre London, St. James Theatre), libraries (NYPL, LA Public Library, The Library of Congress), authors, and a few indie rock bands so unbelievably hip that you’ve never even heard of them.


Nichole Robertson

Nichole has 20 years experience as freelance Copywriter and Creative Director. In addition to her work at Obvious State, she works with advertising agencies, brands and magazines including Amala Beauty, Tribal DDB, MRY, Aveeno, Reebok, Kiehls, Estee Lauder, Prescriptives, Bumble and Bumble, Esprit, Real Simple and more. Nichole is also  author of five books: Paris in Color, Paris in Love, The Paris Journal, New York in Color, and Literary Paris.


Contact Us

Want to work together?
Have a cool project in mind?
Have a question about a print shop order?
Want to extol the virtues of enlightenment era philosophy?

We'd love to hear from you.

If you are a retailer and want to inquire about carrying our products, please visit our wholesale page.



We do our best to consider the environmental impact of our goods and supply chain. Therefore, we only work with partners who share our concern for the environment, and use sustainable methods and materials. All of our goods are made in the USA. 

All of our art prints are made with Mohawk Superfine paper which is sustainably milled in New York. Mohawk sources pulp from sustainable forests, uses recycled fiber, conserves water, and harnesses wind power for their energy. The result is a lush, elegant, fine art paper that’s unmatched.

Our pocket notebooks are printed in Portland, Oregon using vegetable-based inks and 100% recycled paper (a portion of which is from recycled books). Our partner plants a tree for every order in partnership with The National Forest Foundation. 

All of our books, paper goods and collateral cards are printed in Van Nuys, CA  on uncoated, FSC certified, sustainable paper made with 10% recycled content. Our print partner uses soy and vegetable-based inks.