In 2017, Obvious State Cofounder Nichole Robertson collaborated with Chronicle Books to publish New York in Color - a photographic portrait of the City that Never Sleeps.

"This photographic portrait of New York captures the city as never before, in a vibrant visual tour, color by color. From Staten Island Ferry orange to taxicab yellow, photographer and writer Nichole Robertson brings New York's quintessential shades into focus, seeking out the city's hiding-in-plain-sight treasures: bananas sold streetside for a dollar, bright red "no parking" signs, stacks of delicious golden brown pretzels, gleaming Art Deco gold archways. Arranged by color, these striking views portray the spirit of the city across every borough. A unique love letter to the iconic metropolis, this celebration of the city will charm locals as well as everyone who loves—or dreams of—visiting the Big Apple."